In 2019, instagram was the social network that grew the most, in June, it published on its corporate blog that it had grown to over 1,200 million users. In the same text, it is reported that 80% of users are outside the US, which indicates that the application is used worldwide. But not only are people using Instagram but corporate accounts have grown 55%. This means that in any digital strategy it is important to have a social network that goes beyond Twitter in many followers.
This increase is largely due to the constant changes that have been made since 2010 when Facebook decided to buy the company for a billion dollars and some shares. One of the most important changes happened last year when insta stories were released, which is a direct comparison to Snapchat, the most used by Millennials for short messages on social networks. Another important addition is that it allows companies to create profiles so that they can have the most important statistics of accounts such as number of impressions, access to people, demographics, and location data. The important thing for companies.
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The development of isnta has allowed the democracy of photography, now anyone can upload inspirational pictures directly from the camera with a cellphone and can be seen by thousands of people. It’s also a social network that has been promoted by celebrities, with many celebrities sharing their private lives through Instagram, which some people like.
Here are some tips for implementing a digital strategy in Isntagram:
1.Improve your Instagram profile
Unlike other social networks, isnta only allows use of the avatar image and does not include clothing, you should keep in mind that the image is shown in a circle, so the company logo or main image should be. General Chat Chat Lounge Center. If you manage a company profile, you must change the account from person to company, this profile allows you to add a contact number and email.
2.Choose hashtags well
Make a list of hashtags according to the business sector, analyze them before using them, and observe what kind of content they publish with them. It’s important to use them because frequent use increases the likelihood that it is reflected in the search engine, it also helps filter out potential new followers. I recommend using 5-15 hashtags per post.
3.Use Isntagram Stories
More than 50% of Isnta users are young, who like to use unusual content, meaning it disappears within 24 hours. There is nothing that isnta copied the same functions from Snapchat. You should take advantage of this tool to upload different materials, it is important to use elements that it offers such as brushes and stickers. There is more freedom for creativity in this section, you can upload short stories or 6 pictures and videos that have logical layout. Another benefit is that when uploading a story the profile picture appears at the top.
4.Post fun and emotional posts
Isntagram is one of the most emotional social networks, which is why it’s so important to publish pictures and videos with emotional and fun content. It is important to look for different shapes and topics to achieve these goals and identify which of them generates the most interaction.
5.Create valuable content on your IsntaGram account
In order to create valuable content for your audience, it is important to know them well. This allows you to identify the type of content you are interested in. Content of value added for an audience is recognized because of its large relevance, it is important to note that this content should be avoided in commercial messages.
6.Post the phrase
The sentences work well on Insta because they have an important emotional component. It is important to choose the appropriate topic for the phrase, for example, if it is a brand that sells chocolate, love words for chocolate can be used.
7.Show the human side of your company
Show pictures and videos of your company’s workers, allowing it to present its human side. Here are some suggestions for these pictures: The collaborators are smiling. Keep them fresh and comfortable, that is, avoid formal and tight positions.
8.Share video key moments with the company
Taking advantage of a 60-second video, you can bring your followers closer to the moments that are relevant to your company.
9.Engage with potential followers
At this time, campaign strategies do not allow Isnta to gain followers, so it is important to contact the people who want to follow us, so we “like” their publications or some of them. We can comment on it. This is why the label list is basic.
10.Focus on One Market
Talking about many topics can upset followers and they may prefer not to follow the brand. To maintain a good reputation, it is recommended that 90% of the publications are related to the topics that our company maintains, so it can be very easy to become a reference. If they follow us because they are interested in what we show, it is very important that the content develops.
11.Use photos and videos
This seems logical, but many brands only upload photos on social networks, and allow networks to upload videos for up to 1 minute for a longer time. Last month, isnta introduced another form, and these are galleries, users can select up to 10 photos and videos to create a gallery when uploading. It is important to pay attention to Isnta’s changes, as she is doing them often.
12.Show the value of your product
Isnta is a great platform that shows the value added to your product or service. Post will contact you of all the benefits that the user can get. Many times it is difficult to explain how to use a product or service, but with short lessons, the chances of gaining new customers will increase.
13.Show the human side of the company
Show that there is a group of people behind each brand who work and try to make everything work out fine. Fall in love with followers by singing the company they grow and the work they do. It will correlate the content by showing the unknown side to the public.
14.Create a Contest
You can apply for competitions through Instagram using tags. It will increase the number of followers, and also reward those who will create more connections. One key is to link the Isnta account to the Facebook account and thus copy the contents of the contest.
15.Use analysis tools
For any digital strategy to work, it is important to measure it, because it is important to have analytics tools in place. Although some data is shown in the profile of the Isnta company, it is not enough. There are many free and paid tools for viewing Matrix, the most popular of which are MetriCool, Seekmetrics, Gabstats, among others. This will help us report and show our progress.
16.Check Isnta for Business helps
Isnta has a portal that contains the information necessary for the company to use Isnta. In the portal you can find topics such as:
- Insta Usage Guide for companies.
- Use of advertising on Instagram.
- Success stories from using the business of Instagram.
- Creative ideas to use Insta.
17.Follow the accounts that might be of interest to your company
Identify the accounts that are interested in the information shared by your business and follow them. One strategy that usually works out well is to follow up with some relevant brands and accounts that are an audience with your company.
18.Use Facebook to Promote Instagram
Most companies have more followers on Facebook than instagram because it is an account that has been created for a long time. Promote your Instagram account from Facebook.
19.Competitions and activities on your Instagram account
Design contests and activities designed specifically for your audience. To be successful in the competition, keep in mind:
- The competition management tool should be mature in order to prevent fraud from being won.
- The award should be selected in a manner that is of interest to the audience.
- There should be a lot of clarity in the rules and regulations of competition.
- You must comply with Instagram’s rules to promote competition.
20.Enhance your Instagram account using email
Add your Insta account address to the email signature, which will allow you to increase its exposure. If you already have a database allowed to send emails, create a campaign to communicate the existence of your Instagram account.